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Coolers Wine Coolers are made to keep bottles of wine at an optimal temperature. They also protect against unwanted humidity that can cause wine to deteriorate and change its flavor. These sweet drinks typically contain real fruit juice and are low in alcohol (4-6 percent ABV). But they're still not wine. The History of Wine Coolers The wine cooler is an iconic example of a fashion that has risen to fame and then slipped out of fashion. What is a wine-cooler and what made this drink so popular? A wine cooler is made by mixing traditional wine with fruit juice or syrup. It's a sweet and refreshing drink that's perfect for summer. It's also a great choice for those looking to stretch their wine bottles. When the wine cooler first introduced to the market, it became a favorite drink among people who needed an easy, refreshing drink. It was offered by major distributors like California Cooler, Seagram's, and Bartles & Jaymes. At their peak in the 1980's, sales from wine coolers topped a billion dollars annually and made up 20 percent of all wine consumed in the US. Their popularity began to decrease in the early 1990s. This was due in part to the change in federal excise taxes which made blending wine and water less profitable. This was the start of the demise of the wine cooler. It was replaced by malt-based drinks such as Zima and Mike's Hard. In the current era, the wine cooler is returning due to independent wine drink manufacturers who are focused on making drinks that are of high-quality and contain a short list of ingredients. They are also insisting on using more natural fruit flavors and wines. Many prefer buying pre-made wine drinks. However, if you want to make your own wine coolers by mixing wine with fruit juice or syrup you can make them by yourself. They can be found in various grocery stores, liquor shops and even a few specialty wine retailers. Aside from being convenient, these ready-to-drinks are an excellent addition to any picnic or barbecue. They can be served chilled or with a citrus twist. Some of these drinks may even be frozen, making them ideal for outdoor gatherings. If you remember the proper wine cooler temperature, these drinks are an excellent choice for any occasion. The California Cooler The 80's spawned the first big wine cooler craze, and the brand that started the whole thing was California Cooler. The bottled concoctions mingled white wine with fruit juice, and other drinks and became hugely popular. The company behind them was known as California Bottled Products, and it started out small with the founders Michael Crete and his high school buddy Stuart Bewley. They did all the work, including bottling, brewing and sales. In 1984 the company was selling 10 million cases a year. This led huge wine makers like Gallo to join the game and flood primetime TV with commercials featuring their own versions of California Cooler. These included the charming old yokels Frank Bartles, and Ed Jaymes. By the end of the decade the wine was gone. Taxes set off the death knell of the product in the year 1991, when Congress doubled the tax on wine excise to $1.07 a gallon. The cost of making a wine-based beverage cooler increased quickly, and it was soon outstripped by sweet malt beverages such as Zima or Smirnoff Ice. It is still possible that coolers will make a comeback. With a new generation coming of old age, it could be that they're ready to embrace the irreverent mixture of wine and fruity malt liquor. A cooler can also be an efficient option for energy than a refrigerator. A wine cooler is a great option for a deck or patio. It has a screen cover to let cool air in from the outside. In addition to being a great wine cooler, this collapsible beverage container is also perfect for camping and picnics. It can be folded flat to fit in your trunk, and is easy to transport with a handle on top and solid wheels. Once it's set up it can easily accommodate a lot of food and beverages. It can also be used as an additional seat, and will keep your drinks cool. The cooler comes with an adjustable shoulder strap, so it is easy to carry even when full. The 80's Craze In the 1980s the wine cooler was all the trend in the 1980's. The fizzy combination of white wine and fruit flavors was able to rise from insignificance to become the drink that was popular for beach parties, picnics and informal gatherings. The low alcohol content of the beverage was a hit with a wide audience, and it became an emblem of relaxed enjoyment. The popularity of wine coolers increased to the point that large companies stepped into the market, and a range of brands were launched with different flavors. The most successful were Bartles & Jaymes and Seagram's Escapes, who each boasted a wide range of fruity flavor that made them household names. undercounter wine refrigerator for the chilled, ready-to-drink concoction also fueled an expansion in the sparkling wine industry. Champagne and sparkling wines were an iconic status symbol for yuppies who wanted to show off their wealth and status, and many Americans started drinking sparkling delights on a regularly. At the time, these sparkling wines were more expensive than table wine however they were an easy-to-drink alternative to heavier, full-bodied reds and whites. In a period when wine snobs were growing intolerant of anything that didn't have the label “vin de vigne,” these frothy libations offered an opportunity for vinophiles to get their fix without getting a headache or an acidic taste in their mouth. At the close of the decade however, the wine cooler fad started to fade. A huge increase in excise taxes prompted manufacturers to shift their focus from malt-based wine to drinks, and by the year 2006 the category was down to less than 1 percent of sales. Today, coolers have made a brief comeback. While a lot of people still use the term wine cooler to describe these wines with a flavor Cocktail enthusiasts usually refer to them as spritzers or aperitifs. They are a great way to stretch the bottle and adding sweetness to a light alcohol beverage. They also provide a refreshing drink on hot days. There is no legal definition for the term “wine cooler” and a lot of products don't contain any wine. The Perfect Cooler If you're a snobbery about wine with a huge collection or simply looking for a product that can keep your favourite bottles chilled to the ideal serving temperature There's a suitable cooler available. Consider the space available and the number of bottles you'd like to store prior to deciding on a wine fridge. Also consider whether you'd like a built-in wine refrigerator that installs within cabinetry or a freestanding model that can be positioned anywhere in your home. Wine coolers make a great addition to any kitchen and can be utilized in bars, restaurants, hotels, spas and other establishments that serve beverages. These refrigerators are designed to store and cool bottles to the ideal serving temperature. They're a great method to ensure that your customers enjoy their drinks to their fullest potential. It's crucial to select the best wine cooler for your company from the many single-zone and double-zone options. If you're a beginner and only need a single-zone cooler, it is likely to suffice. However when your tastes change, you may want to upgrade to a model with two zones that can accommodate multiple types of wine at once. If you're a snob at wine or simply want a quality wine cooler you should consider the BruTank Vino Bottle Cooler Portable. This double-walled vacuum insulated cooler keeps your wine or bottles chilled for six hours without ice. This cooler is ideal for backyard barbecues, picnics and dinner gatherings. The users love the attractive design and small size of this wine cooler, which is ideal for homes with little storage space. The compressor system of this cooler is highly praised by consumers for its quiet operation and precision temperature control. Many customers also appreciate the locking system, which offers an additional layer of security for wine bottles.